Behind the brand
François started modding guitars for fun shortly after high school. In early 2019, he began to experiment with creating tortoiseshell in order to embellish his twin brother's MIJ Fender Jaguar. After a year of research, he shared the result of his work on offsetguitars.com. The enthusiastic response of the forum members convinced him to launch Avantguard, his own brand of handmade tortoiseshell pickguards.
"Avant" in French means "before," and "guard" signifies the pickguard, forming the essence of Avantguard®. Our name reflects a profound commitment to recapturing the sheer splendor of the original 1960s tortoiseshell celluloid pickguards.